Wink is a Vancouver-based studio specializing in wedding, couples and portrait photography. Their philosophy and approach are vibrant and decidedly un-stuffy, with an eye for special little details. They’ve been looking for a rebrand to match this vibe. On screen, we kept the design approachable—after all, Wink isn’t your old-school wedding photographer. To showcase our client’s whimsical and off-beat attitude, we’ve put in details such as a “mad props” section instead of standard-issue testimonials. The content of the entire site can also be edited and customized by the client. Just snapped a new event? We’ve made it easy to add the shots to the online galleries and to post special moments behind the scenes on Wink’s blog.
Above all, we wanted to create a brand that seems as breezy and effortless as a great photograph.